By Gary Halbert, Bond Halbert
Sequence of letters written by means of copywriting legend Gary C. Halbert explaining the secrets and techniques to influence advertising.
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Additional resources for The Boron Letters
Example text
Europe and Japan to determine that, in 49 cross-border alliances, 51 % were successful for both partners while 33% were mutual failures. Alliances were 'more effective for edging into related business or new geographic markets' (1993: 18) while acquisitions worked better for core businesses and existing areas. Other conditions leading to success included alliances between equally strong partners, evenly split financial ownership of the joint venture, and autonomy and flexibility for the joint venture to grow beyond the parents' initial expectations and objectives.
The issues of social capital require different perspectives when its implications for performance are addressed. The mediation through individuals takes a prominent place in the Political Actor, and moves to the background in the Rational Actor. The issue of aggregation from the member to the organization is primarily an issue when we view the organization as a Political Actor in which the members' social capital aggregates to that of their organizations. Two illustrative cases that fit the two models are then presented, the industrial business groups in Japan and Korea on the one hand, and the popUlation of professional services firms in the Netherlands on the other.
And we now better appreciate corporate social capital as both a generator and an outcome of strategic actions embedded in complex social structures. Still missing is a comprehensive framework to coordinate and accelerate the efforts of numerous scholars toward a more coherent and cumulative research program that could integrate the diverse facets of these elusive phenomena. After decades of network analysis developments, we have abundant conceptual and methodological tools with which to forge such a synthesis.
