By Rosemary Varley
This e-book does supply a good suggestion of the topic. besides the fact that, i discovered that it is very easy, and is appropriate extra as a textual content booklet, and never for the aim that i used to be having a look. As someone skilled in enterprise and production, and having lately entered the retail phase, i used to be searching for a booklet that might supply me extra in-depth info at the topic.
Read or Download Retail Product Management: Buying and Merchandising PDF
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Extra resources for Retail Product Management: Buying and Merchandising
Sample text
Their position corresponds with that of a general merchandise manager within a US buying organisation, although a main board director would be equivalent to a vice-president. Buying directors oversee a large number, if not all, of the product areas, and are responsible for setting the overall aims of the product management teams within the company. They must lead these teams in the pursuit of achieving strategic objectives through product management and be involved in planning decisions that have long term effects on the retailer’s ability to perform.
On the traditional oak wood counter where customers wait to pay are strategically placed seasonal items, such as wrapping paper at X-mas, Parkin in November,1 Rhubarb in the early days of spring2 and small boxes of chocolates in March for Mother’s Day. Nearby on the counter are tempting fresh cream cakes, supplied daily along with a range of bread products from a local bakery. The Post Office supplies a limited range of stationery products, to complement the Post Office activities, which are displayed alongside an extensive and attractive range of cards for every occasion.
Disadvantages • Gathering the committee takes time, so buying opportunities may be missed. • Senior individuals may use their status to force their personal opinions through the committee process.
