Enterprise and Heritage: Cross Currents of National Culture by John Corner

By John Corner

The phenomena of `enterprise' and `heritage' may well at the start concept appear unrelated: this ebook units out to teach that the 2 options will not be purely comparable yet deeply interdependent. If `enterprise' can be utilized to outline the respectable encouragement of the values of the marketplace society, then the expansion of the historical past could be obvious as a manifestation of the entrepreneurial spirit - advertising the earlier in order that it truly is available to the guy or girl on the street. utilizing case reviews, observation and critique, the participants to this vigorous quantity talk about the significance of `enterprise' and `heritage' in British social and cultural lifestyles, with examples drawn from movie, tv, literature, city making plans, structure, executive advertisements, details expertise and tourism.

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44 If enterprise culture aims to refurbish and refine national culture and identity, there are, however, countervailing forces at work. Globalization is also underpinned by a quite contrary logic of development. As Scott Lash and John Urry argue, the enhanced mobility of transnational corporations across the world is, in fact, associated with an increased sensitivity to even quite small differences in the endowments of particular locations. ’45 As global corporations scan the world for preferential locations, so are particular places forced into a competitive race to attract inward investors.

Nevertheless, such recognition may be sufficient to offer continued, if selective, resistance to ideas of a transcendent national unity. In what follows, we explore the two concepts separately. However, in a final section we return to a consideration of the links between them. HERITAGE: IDENTITY, PLEASURE AND THE IMAGINARY PAST You know that Summer has really arrived when the open-air concerts begin. And English Heritage can offer such enchanting surroundings—the sun setting over the lake at Kenwood, the boats passing on the Thames at Marble Hill and this year for the first time, the Grandeur of Audley End House.

With the globalization of culture, the link between culture and territory becomes significantly broken. A representative of Cable News Network (CNN) describes the phenomenon: There has been a cultural and social revolution as a consequence of the globalisation of the economy. A blue-collar worker in America is affected as much as a party boss in Moscow or an executive in Tokyo. This means that what we do for America has validity outside America. 24 What is being created is a new electronic cultural space, a ‘placeless’ geography of image and simulation.

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Enterprise and Heritage: Cross Currents of National Culture by John Corner
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